Category / Branding / Campaign / Content / ContentManagement / Creative / Entrepreneur / Marketing
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5 Steps To A Campaign That Won’t Flop
In my last blog post “The Rise of the Creative”, I highlighted the importance of the Creative within corporate spaces. Analytical and creative minds think differently and conceptualise contrary ideas which, when put together in the right way, can create progressive ideas that influence public perception. I consider the creative space to be one of…
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Please Just Stop Doing And Asking For Free Work. Please.
I shouldn’t have to start this by explaining that actual adjectives for the word “professional” are “paid” and “salaried”. If you’re selling yourself as a professional, don’t negate your title by completing work for free. And if you’re searching for a PROFESSIONAL to complete creative work for you, you shouldn’t have to be asked to…
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The Rise Of The Creative
“I define the Creative Class to include people in science and engineering, architecture and design, education, arts, music and entertainment whose economic function is to create new ideas, new technology, and new creative content. ” Dr. Richard Florida I’ve always known I was different. The pursuit of money was never what I desired. Yes, money…
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People Still Buy From People
Online dating apps such as Tinder have been around for a while now for people who have yet to find their “happily ever after”. I know of several online dating success stories, but the majority will agree that it soon becomes a mundane exercise that is not for the faint-hearted. Tinder works off of the…
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Social Media Activism
Social media activism, much like the tried and trusted activism of ye olde times, is the vigorous campaigning to bring about political or social change but via social media as a medium. So you wouldn’t think it would be any kind of challenge to keep people interested in wildlife conservation. Everybody loves animals, right? To…
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The Business of Marketing – Why Jack Donaguy Is The Best Marketing Template
We all know the story of how De Beers pulled off one of the greatest PR/marketing campaigns of all time by mining the majority of the World’s diamonds, then creating a scarcity in the market and inflating the prices while simultaneously marketing their product as a necessity for newly weds and those wishing to express…
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No(n)sense Of Purpose
As Social Media Managers we are a community inside the in of the social media community and we may feel so much hate for the average social user who may be praying for Houston or fighting the good fight from behind their keyboard or smart phone. Everyday is a battle against the keyboard warriors, specially…
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Keeping Up With The Podcasts
Owning and running a creative business has its perks. Being surrounded by like-minded creative people is what makes me get up in the morning. Being able to have a conversation with someone that can articulate their view on the world is a breath of fresh air, even if their view on the world seems to…
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You&Me Design’s Guide To Social Media
If your company or brand is yet to venture into the new world, you’re missing out and your brand is being denied the digital attention that it deserves. Gone are the days when people would scoff at the idea of Facebook being used as a pivotal tool in marketing strategies. You need to put your…
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360º Advertising
With the huge advances that technology and social media companies keep making on a day-to-day basis, it was only a matter of time before Virtual Reality would go from being an idea on a white board to becoming a thing of reality. 360º advertising has become a massive Virtual Reality trend on social media platforms…
