Category / Branding / Campaign / Content / ContentManagement / Creative / Entrepreneur / Marketing
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5 Steps To A Campaign That Won’t Flop
In my last blog post “The Rise of the Creative”, I highlighted the importance of the Creative within corporate spaces. Analytical and creative minds think differently and conceptualise contrary ideas which, when put together in the right way, can create progressive ideas that influence public perception. I consider the creative space to be one of…
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People Still Buy From People
Online dating apps such as Tinder have been around for a while now for people who have yet to find their “happily ever after”. I know of several online dating success stories, but the majority will agree that it soon becomes a mundane exercise that is not for the faint-hearted. Tinder works off of the…
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The Business of Marketing – Why Jack Donaguy Is The Best Marketing Template
We all know the story of how De Beers pulled off one of the greatest PR/marketing campaigns of all time by mining the majority of the World’s diamonds, then creating a scarcity in the market and inflating the prices while simultaneously marketing their product as a necessity for newly weds and those wishing to express…
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You&Me Design’s Guide To Social Media
If your company or brand is yet to venture into the new world, you’re missing out and your brand is being denied the digital attention that it deserves. Gone are the days when people would scoff at the idea of Facebook being used as a pivotal tool in marketing strategies. You need to put your…
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You&Me Design’s Guide To Briefing
A briefing can make or break a project. Seriously. Ever heard of “broken telephone”? Yeah, something like that. A lot can happen in that small space between a client’s idea and the agency’s realisation of that idea. And that’s why a good brief makes all the difference. First and foremost, introduce your business. In order…
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You’ve Gotta Show Up
This is meant to be a blog post about the update of our branding – I tried, but I couldn’t write about concepts, processes, fonts, colours and copywriting. OK, I lied, I didn’t really try all that hard. In all honesty, at the risk of sounding like one of those holier-than-thou designers who has a…
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A Taste Of Our Own Muthi
Contrary to popular belief, the word “muthi” doesn’t necessary align with South African witchcraft; in fact, the word “muthi” actually means “medicine” or “tree” (uMuthi being the plural for trees). Muthi was an experimental project with the aim of finding out if the packaging of a product has the potential to change people’s perception of…
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Elegantly Aggressive
A year after our good friends Nicholas and Rodney started their company, Aglet, they asked us to give their identity a face-lift. After having grown their business, Aglet wanted to drop the old look and opt for a cleaner, more minimal and timeless identity that would clearly represent who they are. We went through the…
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The Gift That Keeps On Giving
We were recently briefed in to help create one of the best gifts ever. A personalised stationery set for someone special, from the design of the logo, decision on paper stock, overall packaging and even a personalised stamp – the whole shebang! We’ve heard that the recipient is pretty darn chuffed with the way it all…
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June Calendar Freebies – You’re Welcome
A little change never hurt anyone – and we like change, so we’ve edited the calendars a bit. Again. Download Below: – 1280 x 800 – 1680 x 1050 – 1920 x 1080 – Printable With a few extra goodies, just because we’re nice like that! – iPhone – iPhone 5 – iPad You&Me <3
