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  • 5 Steps To A Campaign That Won’t Flop

    In my last blog post “The Rise of the Creative”, I highlighted the importance of the Creative within corporate spaces. Analytical and creative minds think differently and conceptualise contrary ideas which, when put together in the right way, can create progressive ideas that influence public perception. I consider the creative space to be one of…

  • Please Just Stop Doing And Asking For Free Work. Please.

    I shouldn’t have to start this by explaining that actual adjectives for the word “professional” are “paid” and “salaried”. If you’re selling yourself as a professional, don’t negate your title by completing work for free. And if you’re searching for a PROFESSIONAL to complete creative work for you, you shouldn’t have to be asked to…

  • A Female Affair

    As an all-female female-owned agency, female empowerment is kind of a big thing. Here is a list of our favourite gender equality themed Instagram accounts. Bumble Bumble is pretty damn awesome if you ask us. A dating app that is female driven? We likey. Developed by Whitney Wolfe, the app puts women in the driver’s seat…

  • People Still Buy From People

    Online dating apps such as Tinder have been around for a while now for people who have yet to find their “happily ever after”. I know of several online dating success stories, but the majority will agree that it soon becomes a mundane exercise that is not for the faint-hearted. Tinder works off of the…

  • Advice For Future Employees

    An open letter to my future employees. We’ve had a number of employees at You&Me. Each one has left their mark on us and the company. And this is how it should be. I’d like to believe that as much as an employee has learnt from us during their time here, we have learnt just…

  • It’s OK Not To Give A F-ck

    This months blog post comes in the form of a diagram, a single quote, and a “Thanks” to Craig Rodney for opening my eyes to how little of a f*ck I was giving to myself, and the damage that was doing:   “Because when we give too many f*cks, when we choose to give a…

  • The Business of Marketing – Why Jack Donaguy Is The Best Marketing Template

    We all know the story of how De Beers pulled off one of the greatest PR/marketing campaigns of all time by mining the majority of the World’s diamonds, then creating a scarcity in the market and inflating the prices while simultaneously marketing their product as a necessity for newly weds and those wishing to express…

  • Keeping Up With The Podcasts

    Owning and running a creative business has its perks. Being surrounded by like-minded creative people is what makes me get up in the morning. Being able to have a conversation with someone that can articulate their view on the world is a breath of fresh air, even if their view on the world seems to…

  • Kindness in Business

    Why does being a businesswoman or a boss govern the level of kindness we’re “professionally” permitted to give to those we work with? One can’t be blind to the fact that all people with whom we interact have lives, and sometimes those lives go through pretty shitty patches. Being there for a friend or even…

  • Running Your Own Business Is Not For Sissies

    Life has taught me many lessons throughout my 28 years on this Earth. People close to me have taught me different things over those years too, but I have truly learnt the most important lessons from running my own company. Lessons not only about “how not to be a shitty business woman”, but important lessons…