The Rise Of The Creative

“I define the Creative Class to include people in science and engineering, architecture and design, education, arts, music and entertainment whose economic function is to create new ideas, new technology, and new creative content. ” Dr. Richard Florida

I’ve always known I was different. The pursuit of money was never what I desired. Yes, money is great and it allows me to thrift for vintage apparel and purchase loads of shit I think I need (but not really), but I never recall knowing exactly what I wanted to become.

I passed Matric and went on to study PR at the University of Johannesburg but I was never passionate about convincing journalists that brands and their products and services were worth writing about in their publications, or even worse, putting those damn media lists together.

I now fulfil the role of Social Media Manager at You&Me and it’s baffling because that role didn’t even exist a decade ago. This position allows me to use my right brain dominance to conceptualise ideas and campaigns that speak to clients on a human level. I’m a creative, a content creator and these people pay me for it.

Albert Einstein was onto something when he said, “creativity is intelligence having fun”. I look at many of my peers and their analytical jobs; they’re great at numbers and fit well in the corporate world. The thought of a corporate job makes me feel synonymous to being at a theme park and ominous rain clouds suddenly appear, sad and anxious.

I’m glad that I live in a world where creative jobs are now sought after and respected. Corporates see the need for colourful minds and usually outsource agencies for innovative ideas. Workplaces are becoming more accepting of people with tattoos and style much like the digital era is dominating and phasing out traditional media.

I foresee the future being far more nurturing of creative souls and what ideas their minds can produce, where schools incorporate creative fields into their curriculum and where your intelligence isn’t measured by how well you can memorise the anatomy of the human body or if you understand mathematical equations. Creatives are the spice of the working class, who blur the hierarchal lines created to box us in. The current business environment means that creativity is the “most prized commodity”, and if you haven’t jumped on the bandwagon I suggest you start now!

Written by Gabriela Mc Gowan – social media manager

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