Tag / Marketing
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5 Steps To A Campaign That Won’t Flop
In my last blog post “The Rise of the Creative”, I highlighted the importance of the Creative within corporate spaces. Analytical and creative minds think differently and conceptualise contrary ideas which, when put together in the right way, can create progressive ideas that influence public perception. I consider the creative space to be one of…
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The Rise Of The Creative
“I define the Creative Class to include people in science and engineering, architecture and design, education, arts, music and entertainment whose economic function is to create new ideas, new technology, and new creative content. ” Dr. Richard Florida I’ve always known I was different. The pursuit of money was never what I desired. Yes, money…
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People Still Buy From People
Online dating apps such as Tinder have been around for a while now for people who have yet to find their “happily ever after”. I know of several online dating success stories, but the majority will agree that it soon becomes a mundane exercise that is not for the faint-hearted. Tinder works off of the…
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The Business of Marketing – Why Jack Donaguy Is The Best Marketing Template
We all know the story of how De Beers pulled off one of the greatest PR/marketing campaigns of all time by mining the majority of the World’s diamonds, then creating a scarcity in the market and inflating the prices while simultaneously marketing their product as a necessity for newly weds and those wishing to express…
