Tag / creative industry
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5 Steps To A Campaign That Won’t Flop
In my last blog post “The Rise of the Creative”, I highlighted the importance of the Creative within corporate spaces. Analytical and creative minds think differently and conceptualise contrary ideas which, when put together in the right way, can create progressive ideas that influence public perception. I consider the creative space to be one of…
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Please Just Stop Doing And Asking For Free Work. Please.
I shouldn’t have to start this by explaining that actual adjectives for the word “professional” are “paid” and “salaried”. If you’re selling yourself as a professional, don’t negate your title by completing work for free. And if you’re searching for a PROFESSIONAL to complete creative work for you, you shouldn’t have to be asked to…
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The Rise Of The Creative
“I define the Creative Class to include people in science and engineering, architecture and design, education, arts, music and entertainment whose economic function is to create new ideas, new technology, and new creative content. ” Dr. Richard Florida I’ve always known I was different. The pursuit of money was never what I desired. Yes, money…
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Keeping Up With The Podcasts
Owning and running a creative business has its perks. Being surrounded by like-minded creative people is what makes me get up in the morning. Being able to have a conversation with someone that can articulate their view on the world is a breath of fresh air, even if their view on the world seems to…
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You&Me Design’s Guide To Briefing
A briefing can make or break a project. Seriously. Ever heard of “broken telephone”? Yeah, something like that. A lot can happen in that small space between a client’s idea and the agency’s realisation of that idea. And that’s why a good brief makes all the difference. First and foremost, introduce your business. In order…
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Don’t Teach At Me
As creatives, I feel as though the schooling system failed a lot of us. An intense way to start a post, I’m aware. As melodramatic as it sounds now, hear me out – hopefully my explanation and interpretation aren’t viewed as “uneducated”. To give a bit of background, I grew up with teachers as parents.…
