You&Me Design’s Niche Online Store

That’s right, you heard me.

We all have dreams; mine just so happen to be flipping awesome. They say that “your age is measured by your dreams, not by your years.” Yes, You&Me Design may have only just turned 6, but man do we have BIG dreams. I have a dream that one day this company will create its very own online store that not only showcases our creativity, but also allows us to sell some unique and pretty badass products. This idea stemmed from our current online shop, however, I would like to expand this to a place of ultimate creative freedom; a place where there are no boundaries.

Although starting an online store looks like heaps of fun, it also requires some serious elbow grease. To kickstart the process You&Me would have to register a domain name (the quirkier the better, duh), choose a web hosting account, apply our design skills to create the website, choose specific eCommerce software, and set up a merchant account. One of the biggest mistakes when choosing this software is picking the wrong eCommerce software; the best options are Shopfiy, WordPress and WooCommerce. Some have very high start up costs, so it’s important to be aware and vigilant when choosing this software. The very last thing on our list would be to get a SSL Certificate (this allows us to accept payments).

One of the great things about starting an online storestore are the many potential benefits that come with it. Not only is it exciting, it also keeps you extremely busy. Let’s face it, we all know that you won’t get anywhere if you aren’t willing to get your hands dirty. Owning an online store has the potential to generate very high monetary value (can I get an AMEN). The most pivotal benefit is that it creates a platform for a creative company like You&Me Design to showcase our individual talents.

Below is an example of the products I envisioned to sell online. I really wanted to create something quirky yet unique, as well as keeping the main focus on using resources we have at our disposal. A great (cost-effective) way to source your materials is to see what is available in your immediate surroundings – especially if those surroundings are the outdoors; this allows for the material to be cheap (or cost free!) and it adds a sense of adventure to your job. I also wanted to demonstrate that certain objects, which are often thrown away or discarded, can mean everything to someone else. Each day, I got into my car and drove around in search of unwanted pieces of wood. I’m not going to lie, I was very unsuccessful in the beginning but I persevered and luckily drove past some freshly chopped wood discarded just before the bridge into Melville. I left with the perfect piece of wood in one hand, and a very thin kitten in the other (Another reason to source your own materials!). I got the wood cut into four pieces for R50 and illustrated on top of each piece. This product was easy to make, so much fun to find and relatively cheap. Therefore, if we apply this to all of our products our store will be everything I dreamed it would be.

I strongly believe that You&Me Design is bursting at the seams with original creativity. We may be small and we may be only 6 years of age, but frankly my dear, I don’t give a damn. We got this!







Written by Jo Abendanon (junior designer)

Share your thoughts