You&Me Design’s Guide To Design

Graphic design: it sounds so fancy because it is. And it wouldn’t be in our company name if we weren’t absolute pros at it. The thing about graphic design is that when it’s good, it’s really really good; and when it’s bad…eish.

Here are some design terms to get you’re design lexicon off to a good start.



The artistic arrangement of type in a readable and visually appealing way.
Typography usually concerns the design and use of various typefaces in a way that helps to better visually communicate ideas.



The main part of text in your design or publication – the written website content, the book contents, even this type you’re reading right now, it’s all body copy.



The adjustment of space between two characters in your type. Kerning usually aims to achieve a more proportional and pleasing balance of space between each character.



Pronounced ‘ledding’, leading refers to the space between lines of type. Overly tight leading can cause tension and overlap, making the content unreadable, and too-loose leading can equally make the type appear disjointed, so we usually try to find a nice balance between the two.



The selection of colours that you choose to use for your design.



No, not the kind of thumbnail on your hand. Thumbnail sketches are rough drawings of potential design concepts or solutions. These sketches are used to visualise and grow various ideas and concepts by hand before
moving to the screen.



A sketch of a design showing the basic concept.



This refers to the original working file that a designer utilizes, with the use of specific programs such as Photoshop (.psd), Illustrator (.ai) and Indesign (.indd).



When the client has specific changes/updates to the designer’s work.

And you lest you think we forgot the fancy-schmance flow chart: boom!


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Now you’ve been sufficiently equipped with You&Me’s design knowhow, we set you free into the world of design. They grow up so fast.

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