If I were told 10 years ago that I would be a social media manager, I would’ve said, “Huh…what’s that?” I have always been a social media junkie, on more than 4 social media platforms, but I didn’t know there was a career in it.
It’s as if I fell into it. I’m probably still falling, but that’s what I love about what I do. Although I do have a daily routine, no two days are ever the same. Plus I get to wear different creative hats, from copywriting to image sourcing, community management, analytics, researching, curating, the list goes on and it never ends. You often find yourself not having enough hours in the day, and before you know it, you’re shutting down the computer and sinking back into the real world. I’m talking about sitting in traffic, deciding what to eat and then inspecting your social pages one more time, glance at your personal social pages (the addiction is real) and off to bed you go.
How did I end up here? In this ever-changing world of engagement, reach and the increasing change in technology, when just a short while ago I was studying the theories of Freud and Alder (psychology). Well, it all happened so fast. The more I dove into the world of social media, the more I identified principles I’ve learnt in psychology and the easier it was for me to make tactical social media decisions.
Here are my 5 tips that I’ve learnt in psychology, which assists me in social media content creation:
- People are nosey – and that’s great for business.
I have seen this throughout all of the brands I manage, and that is that people want to see your internal happenings. So whether your product is film production, bath salts or seeds, people want to see how it’s made, what happens in your office, how production happens, and what it is like to be in your industry.
- Familiarity creates likability.
Psychology suggests that the more you are exposed to someone, the more likely you are to genuinely like him or her. In terms of social media, you need to be in front of the audience, and you do so by creating suggestive, honest and constantly engaging content. Such is the case with good branding, the more exposed your brand, the more familiar it becomes. Even if the audience hasn’t even touched your product, the brand is so familiar that they would choose you over another brand.
- I belong, so you belong.
Nothing works, as great as curated content and it works because people like to feel good about themselves. Connecting with people on social media and featuring their work will leave them feeling connected and important. Don’t be nervous to reach out to them, not only will you likely get a new follower, but if their work was good enough to put onto your page, chances are that your audience will also like their work. In essence, this is social networking and broadening your pages’ community and increase engagement.
- Gather around – It’s story time.
Who doesn’t like a good story? We’ve been hearing them since we were little, so it’s safe to say that stories are engraved in our minds as a pleasant past time. In psychology, stories are used as a powerful tool to change behaviour, so naturally, storytelling should be used as an influential tool in your social media content. How do you do this you say? Creating suspense, detailed imagery, and writing techniques (metaphors, irony etc.) creates storytelling in the digital sphere,
- If it ain’t funny, I don’t want to see it, honey.
Psychology studies have found that humour helps people to understand messages better and in turn will help your consumer recall your products better. Incorporate humour in your social media content by means of copywriting and images.
There is much more I could share with you, but psychology has also taught me that individuals have an attention span of 5 – 20 minutes. So this is all for now.
Written by: Kendal Reid – Social Media Manager