If your company or brand is yet to venture into the new world, you’re missing out and your brand is being denied the digital attention that it deserves. Gone are the days when people would scoff at the idea of Facebook being used as a pivotal tool in marketing strategies. You need to put your brand on the social map and you need to do it now.

We understand that casting your fishing rod (your brand) into the unfamiliar waters that is social media can be daunting so we’ve created a little glossary of terms that will have you sounding like a social media pro in the nick of time.

 

VIRAL

Anything shared across social networks that get passed along rapidly. YouTube videos are a great example.

 

PLATFORM

A system that manages content. For instance, WordPress is a platform that manages a community of blogs.

 

INFLUENCE

An individual’s importance online is now measured by the Klout Score, a measurement of online influence.

 

SEARCH ENGINE OPTIMISATION (SEO)

The process of organizing your website to give it the best chance of appearing near the top of search engine rankings.

 

SYNERGY

Dare we simply say teamwork between companies online?

 

TRENDING

A word, phrase or topic that is popular on Twitter at a given moment.

 

USER-GENERATED-CONTENT (UGC)

An article describes UGC as being Latin for “crap” which is, quite frankly, well-put. UGC is anything published online by the Average Joe.

 

TWEEPS

Twitter + People = Tweople.

 

ALGORITHM

An “algo” is a system that suggests pages to search engines in response to a search query.

 

LINK BAIT

Designed to attract incoming links. News and widget hooks are good examples.

 

ENGAGE

If you are communicating to other social media users, you are engaging.

 

TRAFFIC

Traffic, traffic, traffic. This refers to the visitors that visit a website and it’s all we talk about these days. A bit of advice: You must decide if traffic to your site is really that important to your organization,
or if engaging with a loyal customer matters more.

You may be asking yourself “but how does it work?” or “what’s the process?” Well, we just read your mind. Have a gander at an illustration of the social media process because who doesn’t love pictures?

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If you’re still um-ing and ah-ing at the prospect of digital marketing, give us a shout. We got you.